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By downloading any of these images, users are agreeing to abide by the IEEE Master Brand Images Agreement.
IEEE Master Brand
 | File | Size | Usage | Resolution |
| 2 KB | Screen or Web | Low | ||
| 15 KB | Screen or Web | Low | ||
.tif zipped | 21 KB | High | ||
.eps zipped | 185 KB | Highest |
 | File | Size | Usage | Resolution |
| 2 KB | Screen or Web | Low | ||
| 5 KB | Screen or Web | Low | ||
.tif zipped | 17 KB | High | ||
.eps zipped | 181 KB | Highest |
Download the entire set of IEEE Master Brand graphics (ZIP, 1.21 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, and RGB formats.
Download the IEEE Visual Identity Guidelines (PDF, 3.11 MB) PDF contains instructions on how to use the IEEE Master Brand.
Master Brand + Tagline Graphic
 | File | Size | Usage | Resolution |
| 6 KB | Screen or Web | Low | ||
| 18 KB | Screen or Web | Low | ||
.tif zipped | 43 KB | High | ||
.eps zipped | 221 KB | Highest |
 | File | Size | Usage | Resolution |
| 6 KB | Screen or Web | Low | ||
| 13 KB | Screen or Web | Low | ||
.tif zipped | 37 KB | High | ||
.eps zipped | 214 KB | Highest |
Use the Master Brand + Tagline graphic on materials when no other logo or logo with a tagline exists, as well as on all promotional items
Download the entire set of IEEE Master Brand Tagline graphics (ZIP, 973 KB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, and RGB formats.
Comments or Questions
Improvements and additions to the toolkit will be ongoing. Suggestions are welcome.
The Origins of the IEEE "Kite"
The IEEE "kite" was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization's logos.
The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.
